Falcon
Point Ranch
Selects
Intra-Focus
to Lead
Sales and
Marketing
Efforts
GEORGETOWN,
Texas -
June 26,
2006 -
Intra-Focus,
a marketing
solutions
company,
today announces
Falcon
Point Ranch,
a 6,000
acre master-
planned
bayside
community
located
on San
Antonio
Bay, Texas,
engaged
the Company
to provide
sales and
marketing
management
services.
Situated
along the
beautiful
western
Texas coastline,
Falcon
Point Ranch
boasts
6,000 acres
and six
miles of
waterfront
property.
Falcon
Point is
introducing
this new
master-planned
community
with the
release
of Bay
Club. Bay
Club features
61 bay
front lots
and 48
bay view
lots. Future
development
will include
approximately
850 home
sites of
which 540
home sites
will have
deep water
canal access
to the
Gulf of
Mexico.
Residential
amenities include
membership
to Falcon
Point Lodge,
waterfront
hike and
bike trails,
private
boat docks,
fishing
piers,
kayaking
and short-
term boat
docking,
access
to the
Gulf of
Mexico
and nearby
bay systems
via the
Victoria
Barge Canal
and Gulf
Intracoastal
Waterway,
and a number
of recreational
activities
throughout
the Ranch.
To maximize
the launch
of this
exceptional
property,
Falcon
Point Ranch
sought
the help
of the
experts
at Intra-Focus
to develop
and manage
the properties'
sales and
marketing
programs.
Intra-Focus
will provide
Internet
and traditional
marketing
services,
including
media plan
management
and demand
generation
campaigns.
"Our
goal at
Intra-Focus is to deliver
the right
marketing
strategy
and programs
that enable
our clients'
to effectively
reach their
target
markets
and achieve
their financial
goals," said
Jeff Novak,
CEO of
Intra-Focus. "We
are excited
to partner
with Falcon
Point Ranch
and about
the opportunity
to work
with the
innovative
development
team led
by Bill
Ball of
Sea Drift
Ranch Partners."
About
Falcon
Point Ranch
Falcon
Point Ranch
is a 6,000
acre master-planned
bayside
community
located
on San
Antonio
Bay, one
of the
most beautiful
and secluded
bays on
the western
Texas coastline.
The master-planned
community
includes
Bay Club,
100 plus
bay front
and bay
view lots
and development
of more
than 850
home sites
with over
half providing
deep water
canal access
to the
Gulf of
Mexico.
Falcon
Point features
exceptional
residential
amenities,
including
membership
to Falcon
Point Lodge,
hike and
bike trails,
bay access,
vibrant
marine
estuary
system
ideal for
bird watching
and duck
hunting,
and much
more.
For
more information,
please
visit http://www.falconpointranch.com.
About
Intra-Focus
Intra-Focus
is a full-service
real estate
sales and
marketing
company
that integrates
art and
technology
to deliver
traditional
and Internet
marketing
solutions.
Leveraging
marketing
expertise
and trend
setting
creativity,
Intra-Focus
helps its
clients
build brand
strategy
and market
presence
that generate
qualified
demand
and quantifiable
results.
For more
information,
please
visit http://www.intra-focus.com.

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